Your customers already take photos of their food. Flaer gives them a reason to post those photos on Instagram and tag your restaurant. You get real word-of-mouth marketing from local diners without creating any content, running any ads, or hiring any influencers.
Most restaurants waste money on social media marketing that does not work for local businesses. The options are expensive, time-consuming, or irrelevant to the people who could actually walk through your door.
You pay for impressions, but most of those impressions go to people who will never visit your restaurant. They live too far away, they are not your target audience, or they just scroll past. For a local restaurant, paying per impression is like handing out flyers in another city.
A single influencer post can cost hundreds or thousands of dollars with no guarantee of results. The influencer’s audience often does not live near your restaurant. You get a spike of likes but not a single new reservation.
Between running a kitchen, managing staff, and keeping customers happy, most restaurant owners have zero time for social media strategy. Hiring an agency means paying monthly retainers for generic content that rarely reflects what makes your restaurant special.
Flaer turns your existing customers into your marketing team. Here is how it works, step by step.
Someone finds your restaurant on the Flaer map, or they are already a regular who heard about Flaer through your leaflet. Either way, they come in, order food, and enjoy their meal. Exactly like any other customer.
After their visit, they share a photo of their food, the ambiance, or their experience on Instagram. No scripts, no brand guidelines, just an authentic post they would naturally share with their followers.
Flaer verifies the post, calculates a fair reward based on the actual reach and local relevance, and pays the customer from your budget. You get genuine Instagram promotion reaching local people who could actually visit your restaurant.
People already photograph their food. Flaer just motivates them to post it. Here are examples of the kind of authentic content your customers could create.
Restaurants are one of the most natural fits for Flaer. Here is why.
People already photograph their meals. It is one of the most common types of content on Instagram. With Flaer, they are not doing anything unnatural, they are just getting rewarded for sharing those photos on Instagram. That means the content looks authentic because it is authentic.
A restaurant does not need a million impressions. It needs 500 people within a 10-minute drive to know it exists. When your diners post on Instagram, most of their followers are local friends, family, and coworkers. That is exactly the audience you want to reach.
When someone shares a photo of their meal, their followers see it as a personal recommendation, not an ad. People trust their friends far more than any sponsored post. A single authentic post from a regular diner can do more for your restaurant than a dozen paid ads.
No content calendars, no photo shoots, no caption writing, no ad targeting. Your customers create the content and share it with the people most likely to visit. You focus on running your restaurant while your diners handle the marketing.
Just opened and nobody knows you exist yet? Flaer puts your restaurant on the map - literally. Nearby customers discover you through the app, visit to try you out, and post about it to their followers. Instead of spending thousands on an opening campaign, you get organic word-of-mouth from day one.
Launching a new menu, seasonal specials, or a renovated space? Your existing regulars are the best people to spread the word. Print a Flaer leaflet, let your loyal diners know they can earn rewards for posting, and watch the new dishes appear all over local Instagram feeds.
In a neighborhood with dozens of restaurants, standing out is hard. Flaer gives you a steady stream of authentic Instagram posts from real diners. Over time, your restaurant becomes the one people keep seeing their friends visit, and that social proof is more powerful than any ad.
You decide how many credits you want to purchase and only pay when a verified customer post goes live. There are no upfront fees, no contracts, and no minimum spend. You can start small and increase your budget as you see results. See how pricing works.
No. Your customers create the content by posting photos of their meals on Instagram. You never need to plan content, take photos, write captions, or manage a social media calendar. Flaer handles the rest.
Influencers charge a flat fee regardless of results, and their audience is often spread across multiple cities. With Flaer, your own customers promote you to their local followers. You pay based on actual reach and local relevance, not follower counts. Read the full comparison.
Flaer works for any restaurant where customers might take photos. Fine dining, casual spots, cafes, pizza places, sushi bars, brunch spots. If people eat there and enjoy it, Flaer can turn that into word-of-mouth marketing.
Customers can discover your restaurant through the Flaer app map. You can also let your existing customers know about Flaer with a simple leaflet or table card. Many restaurants see results from both new and returning diners.
Flaer does not give customers scripts or guidelines. The posts are authentic and personal, which is what makes them effective. Flaer does verify that posts mention your restaurant before any reward is paid out.
Join Flaer and start getting authentic Instagram promotion from the people who already love your food.